Comprehensive Brand Strategy & Development Package

Build a Brand That Evolves with Your Vision and Engages Your Audience

Imagine this: You’re at a networking event, speaking with someone who’s genuinely interested in your work. They’re asking all the right questions, but when it’s time to describe your brand, you realize your story feels scattered. You’re passionate about what you do, but articulating it in a way that feels both authentic and compelling is harder than it seems. This is a common experience for many business owners, and it’s exactly why we created the Comprehensive Brand Strategy & Development Package.

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

Creating a brand that feels authentic, aligns with your vision, and connects with your audience is both a journey and a strategic choice. At Acorn Creative Consulting, we know a brand isn’t just about looking polished—it’s about building a cohesive foundation that grows with your business, resonates with your ideal clients, and positions you to stand out. With our Comprehensive Brand Strategy & Development Package, we work with you to create a brand that connects deeply, communicates your purpose, and supports sustainable growth.

Why This Matters

A cohesive brand is more than visuals; it’s a strategic foundation that shapes your business’s internal direction and external connections. Internally, your brand provides clarity and alignment, guiding decisions and ensuring your team embodies its mission. Externally, it communicates your value, demonstrates your understanding of your audience’s challenges, and helps you stand out in the marketplace. By developing a brand that authentically reflects your purpose and resonates with those you serve, you’re building a foundation for meaningful, sustainable growth.

What You’ll Get:

Core Values & Purpose Document:

A foundational guide that clarifies your brand’s mission and provides internal alignment, ensuring all business decisions resonate with your vision and goals.

Competitive Analysis Report:

A thorough analysis of your competitive landscape, identifying unique differentiators that strengthen your brand’s market position and relevance.

Logo Design & Visual Identity:

Custom logo concepts, with two rounds of strategic revisions, supported by a fully developed visual identity, including a refined color palette and typography tailored to your brand’s essence.

The Comprehensive Brand Strategy & Development Package equips you with everything you need to build a purpose-driven, cohesive brand that connects with your audience and supports your business’s growth:

Mission & VIsion Statements:

Articulate, long-term aspirations that establish direction, inspire your team, and communicate your brand’s purpose externally.

Brand Personality & Voice Guidelines:

Advanced guidelines for tone, voice, and brand personality that ensure consistency and authenticity across all touchpoints.

Target Audience Profiles:

In-depth personas based on detailed research to precisely identify and understand your ideal clients’ needs, desires, and challenges, ensuring your brand resonates meaningfully.

Brand Story & Style Guide

An in-depth, multi-part guide encompassing audience personas, brand messaging framework, brand archetypes, and visual identity standards, enabling cohesive and professional brand application across every platform.

Our Enhanced Process

At Acorn Creative Consulting, we take a collaborative, in-depth approach to building your brand. With multiple sessions and structured feedback, this process ensures every brand element is carefully crafted to reflect your mission, engage your audience, and support sustainable growth:

  • Initial Discovery Session

    We start with a comprehensive discovery session to explore your brand’s values, target audience, and long-term vision. This first session establishes the foundation, aligning our efforts with your goals.

  • Strategic Brand Workshop

    This half-day workshop (3–4 hours) brings together key decision-makers from your team—typically the business owner, marketing lead, and client-facing roles. Through guided exercises, we’ll co-create essential brand elements:

    • Core Values & Mission Development: Clarifying your purpose to ensure alignment and focus.

    • Audience Persona Creation: Detailed mapping of your ideal clients, identifying their needs and challenges.

    • Competitive Positioning: Identifying opportunities and differentiators in your market.

    • Brand Voice & Personality: Establishing a consistent tone, archetypes, and personality that resonate with your audience.

  • Concept Development

    Using insights from the workshop, we’ll create three initial logo concepts and visual identity options that represent your brand’s essence and connect with your audience. After presenting these, we’ll work through two rounds of revisions to fine-tune your chosen concept, ensuring alignment with your brand vision without overwhelming the process.

  • Feedback & Revisions

    You’ll review all brand elements, providing feedback over two rounds of revisions to ensure each component is aligned with your brand vision.

  • Brand Story & Style Guide Walkthrough

    Once finalized, we conduct a walkthrough of your Brand Story & Style Guide, equipping you with the tools and insights needed to maintain a consistent brand presence across all touchpoints.

Investment & Timeline

The Comprehensive Brand Strategy & Development Package investment ranges from $7,000–$10,000, with a typical timeline of 6–8 weeks based on feedback and revisions.

Don’t See a Package That Works for You?

Every business has unique needs, and we understand that. If you don’t see a package that fits your goals, we’ll work with you to create a customized solution.

Ready to elevate Your Brand?

Let’s create a brand that aligns with your values, resonates with your audience, and positions your business for sustainable growth.